Smarter Student Acquisition for Higher Education.
First Leg Agency partners with universities to build sustainable international enrollment pipelines.
Our approach combines Google Ads, Meta Ads, Linkedin, and scholarship funnels powered by data and insight.
Smarter Student Acquisition for Higher Education.
We’ll Show You 3 Quick Wins.
We’ll Show You 3 Quick Wins.
Why First Leg?
First Leg understands the challenges faced by higher‑education institutions.
First Leg Agency combines enrollment strategy and digital performance.
We design, launch, and optimize Google Search, YouTube, and remarketing campaigns that connect your programs with qualified students ready to apply.
Every decision is driven by data — from creative testing to conversion tracking — so your marketing spend directly supports enrollment goals.
We design, launch, and optimize Google Ads, Meta Ads, and Linkedin campaigns that connect your programs with qualified students ready to apply.
Explore how we structure funnels that deliver qualified student leads in under 30 days.
Our Services
Admissions Funnel Consulting
Gain a clear roadmap for growth with strategies tailored to the student journey: lead → application → offer → enrollment.
Enrollment Process Optimization
Streamline admissions workflows and improve conversion rates while reducing cost-per-enrollment.
Market Insights & Trends
Make informed decisions with in-depth insights on student demand, scholarship expectations, and competitor benchmarks.
Student Recruitment Strategy
Leverage data-driven campaigns on Google & Meta to reach right-fit students across France, Benelux, Maghreb, and Africa.
Admissions Funnel Consulting
Gain a clear roadmap for growth with strategies tailored to the student journey: lead → application → offer → enrollment.
Enrollment Process Optimization
Streamline admissions workflows and improve conversion rates while reducing cost-per-enrollment.
Market Insights & Trends
Make informed decisions with in-depth insights on student demand, scholarship expectations, and competitor benchmarks.
Student Recruitment Strategy
Leverage data-driven campaigns on Google & Meta to reach right-fit students across France, Benelux, Maghreb, and Africa.
Admissions Funnel Consulting
Gain a clear roadmap for growth with strategies tailored to the student journey: lead → application → offer → enrollment.
Enrollment Process Optimization
Streamline admissions workflows and improve conversion rates while reducing cost-per-enrollment.
Market Insights & Trends
Make informed decisions with in-depth insights on student demand, scholarship expectations, and competitor benchmarks.
Student Recruitment Strategy
Leverage data-driven campaigns on Google & Meta to reach right-fit students across France, Benelux, Maghreb, and Africa.
Admissions Funnel Consulting
Gain a clear roadmap for growth with strategies tailored to the student journey: lead → application → offer → enrollment.
Enrollment Process Optimization
Streamline admissions workflows and improve conversion rates while reducing cost-per-enrollment.
Market Insights & Trends
Make informed decisions with in-depth insights on student demand, scholarship expectations, and competitor benchmarks.
Student Recruitment Strategy
Leverage data-driven campaigns on Google & Meta to reach right-fit students across France, Benelux, Maghreb, and Africa.
Every decision is driven by data — from creative testing to conversion tracking
Every decision is driven by data — from creative testing to conversion tracking
Flexible pricing
🎓 Pilot Plan
Ideal for universities testing international recruitment in one or two programs.
From $ 799 /Month
Campaign setup & management (Google Ads + Meta)
Campaign setup & management (Google Ads + Meta)
1–2 programs promoted (UG, PG, or athletic pathway)
1–2 programs promoted (UG, PG, or athletic pathway)
Student leads from target markets (France, Benelux, Maghreb, Africa)
Student leads from target markets (France, Benelux, Maghreb, Africa)
Basic lead reporting (inquiries & cost-per-lead)
Basic lead reporting (inquiries & cost-per-lead)
1 monthly strategy session
1 monthly strategy session
Email support
Email support
🌍 Growth Plan
Popular
For institutions ready to scale their international enrollment pipeline.
From $ 1499 /Month
Unlimited campaigns across multiple programs
Unlimited campaigns across multiple programs
Advanced analytics: Lead → Application → Offer → Enrollment tracking
Advanced analytics: Lead → Application → Offer → Enrollment tracking
Geo-targeting across France, Benelux, Maghreb, West & Central Africa
Geo-targeting across France, Benelux, Maghreb, West & Central Africa
2x monthly admissions strategy workshops
2x monthly admissions strategy workshops
Priority email & WhatsApp support
Priority email & WhatsApp support
Up to 10 team members onboarded
Up to 10 team members onboarded
What Sets Us Apart
Your marketing efforts spend directly supports enrollment goals.
Your marketing efforts spend directly supports enrollment goals.
General Marketing Agencies
Generic Strategies
One-size-fits-all campaigns that ignore the unique challenges of student recruitment.
Generic Strategies
One-size-fits-all campaigns that ignore the unique challenges of student recruitment.
Limited Guidance
Minimal understanding of admission cycles, scholarships, and international student needs.
Limited Guidance
Minimal understanding of admission cycles, scholarships, and international student needs.
Hidden Fees
Unexpected fees and unclear ROI, making it hard for institutions to plan budgets.
Hidden Fees
Unexpected fees and unclear ROI, making it hard for institutions to plan budgets.
With First Leg Agency
Tailored Recruitment Strategies
Campaigns designed around student demand, academic calendars, and geographic targeting (France, Benelux, Maghreb, Africa, Asia).
Tailored Recruitment Strategies
Campaigns designed around student demand, academic calendars, and geographic targeting (France, Benelux, Maghreb, Africa, Asia).
Admissions-Savvy Support
Hands-on guidance aligned with student recruitment funnels: lead → application → offer → enrollment.
Admissions-Savvy Support
Hands-on guidance aligned with student recruitment funnels: lead → application → offer → enrollment.
Transparent Pricing & Measurable ROI
No surprises—clear pricing and tracking tied to cost-per-enrollment, not vanity metrics.
Transparent Pricing & Measurable ROI
No surprises—clear pricing and tracking tied to cost-per-enrollment, not vanity metrics.
Paul ALONGO - Founder
"I specialize in helping higher-education institutions attract
and enroll right-fit international students. My passion lies in creating
pathways that connect motivated students with universities abroad,
supported by tailored recruitment strategies and scholarship opportunities.”
Paul ALONGO - Founder
"I specialize in helping higher-education institutions attract
and enroll right-fit international students. My passion lies in creating
pathways that connect motivated students with universities abroad,
supported by tailored recruitment strategies and scholarship opportunities.”
Unlimited strategy sessions
Meet as often as needed to refine your student recruitment campaigns and admissions funnels.
Unlimited strategy sessions
Meet as often as needed to refine your student recruitment campaigns and admissions funnels.
Tailored enrollment solutions
Custom recruitment strategies aligned with your enrollment targets, markets, and program priorities.
Tailored enrollment solutions
Custom recruitment strategies aligned with your enrollment targets, markets, and program priorities.
Higher-ed market insights
Leverage our knowledge of student trends, scholarships, and competitor benchmarks to make informed decisions.
Higher-ed market insights
Leverage our knowledge of student trends, scholarships, and competitor benchmarks to make informed decisions.
01
Simple Booking
Effortlessly schedule a consultation with our team. We’ll review your institution’s enrollment goals and identify the programs you want to promote (Undergraduate, Postgraduate, or Athletic Pathways)
Simple Booking
Effortlessly schedule a consultation with our team. We’ll review your institution’s enrollment goals and identify the programs you want to promote (Undergraduate, Postgraduate, or Athletic Pathways)
Tailored Recruitment Strategy
We design a customized plan to reach right-fit students in key markets (France, Benelux, Maghreb, Africa, Asia). Campaigns are built around the admissions cycle, scholarships, and conversion funnels (Lead → Application → Offer → Enrollment).
Tailored Recruitment Strategy
We design a customized plan to reach right-fit students in key markets (France, Benelux, Maghreb, Africa, Asia). Campaigns are built around the admissions cycle, scholarships, and conversion funnels (Lead → Application → Offer → Enrollment).
02
03
Continuous Support
From campaign launch to enrollment, we provide ongoing guidance, reporting, and adjustments to ensure your institution meets deadlines and enrollment targets — with clear ROI at every step.
Continuous Support
From campaign launch to enrollment, we provide ongoing guidance, reporting, and adjustments to ensure your institution meets deadlines and enrollment targets — with clear ROI at every step.
To Get In Touch, Submit a Form below.
Our Promise
100%
Enrollment Focused
100%
Scholarship Visibility
100%
Data-Driven Strategy
Goal
60% Increased Awareness
Result
40% Higher Enrollment
Focus
100% Your Institution success
To Get In Touch, Submit a Form Below.
Answers to your most common questions
How does our process macthes your recruitment ?
What types of institutions do we work with
How long does it take to see results?
Does First Leg only offer ongoing campaigns, or one-time support too?
Can smaller institutions or new programs afford First Leg services?
How do we get started?
How does our process macthes your recruitment ?
What types of institutions do we work with
How long does it take to see results?
Does First Leg only offer ongoing campaigns, or one-time support too?
Can smaller institutions or new programs afford First Leg services?
How do we get started?
Smarter Student Acquisition for Higher Ed with First Leg Agency
We help universities recruit right-fit prospective students with Google Ads—built for academic intent, deadlines, and parent journeys.
With First Leg Agency
Tailored Consulting
Custom strategies designed to fit your unique business needs and goals.
Tailored Consulting
Custom strategies designed to fit your unique business needs and goals.
Dedicated Support
Expert guidance and hands-on assistance at every stage of your journey.
Dedicated Support
Expert guidance and hands-on assistance at every stage of your journey.
Transparent Pricing
No surprises—clear pricing structure so you pay only for what you need.
Transparent Pricing
No surprises—clear pricing structure so you pay only for what you need.
What We Offer
Data-driven marketing solutions that help universities attract right-fit international students.
Admissions Funnel Consulting
Gain a clear roadmap for growth with strategies tailored to the student journey: lead → application → offer → enrollment.
Enrollment Process Optimization
Streamline admissions workflows and improve conversion rates while reducing cost-per-enrollment.
Market Insights & Trends
Make informed decisions with in-depth insights on student demand, scholarship expectations, and competitor benchmarks.
Student Recruitment Strategy
Leverage data-driven campaigns on Google & Meta to reach right-fit students across France, Benelux, Maghreb, and Africa.
Admissions Funnel Consulting
Gain a clear roadmap for growth with strategies tailored to the student journey: lead → application → offer → enrollment.
Enrollment Process Optimization
Streamline admissions workflows and improve conversion rates while reducing cost-per-enrollment.
Market Insights & Trends
Make informed decisions with in-depth insights on student demand, scholarship expectations, and competitor benchmarks.
Student Recruitment Strategy
Leverage data-driven campaigns on Google & Meta to reach right-fit students across France, Benelux, Maghreb, and Africa.
Admissions Funnel Consulting
Gain a clear roadmap for growth with strategies tailored to the student journey: lead → application → offer → enrollment.
Enrollment Process Optimization
Streamline admissions workflows and improve conversion rates while reducing cost-per-enrollment.
Market Insights & Trends
Make informed decisions with in-depth insights on student demand, scholarship expectations, and competitor benchmarks.
Student Recruitment Strategy
Leverage data-driven campaigns on Google & Meta to reach right-fit students across France, Benelux, Maghreb, and Africa.
Admissions Funnel Consulting
Gain a clear roadmap for growth with strategies tailored to the student journey: lead → application → offer → enrollment.
Enrollment Process Optimization
Streamline admissions workflows and improve conversion rates while reducing cost-per-enrollment.
Market Insights & Trends
Make informed decisions with in-depth insights on student demand, scholarship expectations, and competitor benchmarks.
Student Recruitment Strategy
Leverage data-driven campaigns on Google & Meta to reach right-fit students across France, Benelux, Maghreb, and Africa.
Paul ALONGO - Founder
"I am passionate about helping
international students
find the right‑fit university abroad and earn
scholarship opportunities."
We set up and manage your campaigns on
Flexible pricing tailored to your business needs
01
Simple Booking
Effortlessly schedule a consultation with our team. We’ll review your institution’s enrollment goals and identify the programs you want to promote (Undergraduate, Postgraduate, or Athletic Pathways)
Simple Booking
Effortlessly schedule a consultation with our team. We’ll review your institution’s enrollment goals and identify the programs you want to promote (Undergraduate, Postgraduate, or Athletic Pathways)
Tailored Strategy
We design a customized plan to reach right-fit students in key markets (France, Benelux, Maghreb, Africa, Asia). Campaigns are built around the admissions cycle, scholarships, and conversion funnels (Lead → Application → Offer → Enrollment).
Tailored Strategy
We design a customized plan to reach right-fit students in key markets (France, Benelux, Maghreb, Africa, Asia). Campaigns are built around the admissions cycle, scholarships, and conversion funnels (Lead → Application → Offer → Enrollment).
02
03
Continuous Support
From campaign launch to enrollment, we provide ongoing guidance, reporting, and adjustments to ensure your institution meets deadlines and enrollment targets — with clear ROI at every step.
Continuous Support
From campaign launch to enrollment, we provide ongoing guidance, reporting, and adjustments to ensure your institution meets deadlines and enrollment targets — with clear ROI at every step.
Answers to your most common questions
How does our process macthes your recruitment ?
What types of institutions do we work with
How long does it take to see results?
Does First Leg only offer ongoing campaigns, or one-time support too?
Can smaller institutions or new programs afford First Leg services?
How do we get started?
How does our process macthes your recruitment ?
What types of institutions do we work with
How long does it take to see results?
Does First Leg only offer ongoing campaigns, or one-time support too?
Can smaller institutions or new programs afford First Leg services?
How do we get started?
Unlimited strategy sessions
Meet as often as needed to refine your student recruitment campaigns and admissions funnels.
Unlimited strategy sessions
Meet as often as needed to refine your student recruitment campaigns and admissions funnels.
Tailored enrollment solutions
Custom recruitment strategies aligned with your enrollment targets, markets, and program priorities.
Tailored enrollment solutions
Custom recruitment strategies aligned with your enrollment targets, markets, and program priorities.
Higher-ed market insights
Leverage our knowledge of student trends, scholarships, and competitor benchmarks to make informed decisions.
Higher-ed market insights
Leverage our knowledge of student trends, scholarships, and competitor benchmarks to make informed decisions.
🎓 Pilot Plan
Ideal for universities testing international recruitment in one or two programs.
From $ 799 /Month
Campaign setup & management (Google Ads + Meta)
Campaign setup & management (Google Ads + Meta)
1–2 programs promoted (UG, PG, or athletic pathway)
1–2 programs promoted (UG, PG, or athletic pathway)
Student leads from target markets (France, Benelux, Maghreb, Africa)
Student leads from target markets (France, Benelux, Maghreb, Africa)
Basic lead reporting (inquiries & cost-per-lead)
Basic lead reporting (inquiries & cost-per-lead)
1 monthly strategy session
1 monthly strategy session
Email support
Email support
🌍 Growth Plan
Popular
For institutions ready to scale their international enrollment pipeline.
From $ 1499 /Month
Unlimited campaigns across multiple programs
Unlimited campaigns across multiple programs
Advanced analytics: Lead → Application → Offer → Enrollment tracking
Advanced analytics: Lead → Application → Offer → Enrollment tracking
Geo-targeting across France, Benelux, Maghreb, West & Central Africa
Geo-targeting across France, Benelux, Maghreb, West & Central Africa
2x monthly admissions strategy workshops
2x monthly admissions strategy workshops
Priority email & WhatsApp support
Priority email & WhatsApp support
Up to 10 team members onboarded
Up to 10 team members onboarded
First Leg understands the challenges faced by higher‑education institutions.
First Leg Agency combines enrollment strategy and digital performance.
We design, launch, and optimize Google Search, YouTube, and remarketing campaigns that connect your programs with qualified students ready to apply.
Every decision is driven by data — from creative testing to conversion tracking — so your marketing spend directly supports enrollment goals.